Scaling operations for Porsche Digital’s new R&D center
Porsche Digital, the digital innovation branch of Porsche, decided to open an R&D center in the booming Croatian IT market to tap into the local talent pool, foster innovation, and enhance its global presence.
Entering a new market usually means establishing a new business from scratch or acquiring an existing company. While starting from scratch is more time-consuming and risky, acquisitions may bring along resources not aligned with strategic goals, resulting in added costs and organizational clutter.
Porsche Digital recognized Infinum as a catalyst for their Southeast Europe operations, a strategic partner well-versed in the intricacies of the local market and regulations.
Building Porsche Digital Croatia from 0 to 100 km/h
Entering a joint venture with Infinum enabled Porsche Digital to grow the business through a collaboration tailored completely to drive their goals.
01
Industry experience and expertise
02
Established network and reputation
03
Access to the local talent pool
04
Agility and speed in achieving goals
05
Compliance with local legislature
06
Company culture and process handover
Porsche Digital was able to streamline operations at an unprecedented rate thanks to Infinum’s established expertise and market position.
High-performance core team
With an established regional presence and experience in setting up companies, including the successful B2B SaaS Productive, Infinum had a strategy in place to set Porsche Digital Croatia up for success.
After recruiting the company’s core team, consisting of top performers at Infinum, we expanded the team by capitalizing on the reputation built over 18 years and winning seven consecutive Best Employer awards.
Exceeding expectations from day one
Porsche Digital Croatia’s rapid journey to success and growth is impressive. In its second year, the company had already achieved full operational independence. Having mastered Infinum’s processes and recruitment practices, the company began hiring engineering, design, data science, and artificial intelligence talent independently. The success of the hiring efforts resulted in moving to a bigger office the following year.
2020
Porsche Digital Croatia founded
2021
Core team established
2021
Best Employer award
2022
10 teams mark
2022
Moved to a bigger office
2022
Best Employer award 2nd time
2023
100 employees mark
2023
Best Employer award 3rd time
Don’t take our word for it – the results show the joint venture is a success story.
PORSCHE DIGITAL’S PRODUCT PORTFOLIO
Over the course of three years, Porsche Digital Croatia managed to scale new digital business models and improve the quality of products within Porsche. Here are a few examples.
Streamzilla
One-stop-shop for all data streaming needs within Porsche.
My Porsche App
The mobile touchpoint that improves the experience of owning and driving a Porsche.
Porsche Drive
Online platform for short & long-term rental of Porsche vehicles.
Porsche Digital Croatia shifts gears with three Best Employer recognitions so far
Building cutting-edge solutions to be used by Porsche customers around the world, the team at Porsche Digital Croatia works hand in hand with skilled professionals from 11 offices globally.
On top of building advanced technology, the team at Porsche Digital Croatia continues to foster a winning company culture, joining Infinum as the recipient of the Best Employer award already in its first year.