Looking back at 2025, you were most curious about where digital product design and development are headed, how to stay one step ahead of cybersecurity threats, and Apple’s latest innovations.

Oxford Dictionary’s word of the year for 2024 was brain rot, defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.”

Judging by the stats, we’re proud to say that Infinum Blog was your source of brain nourishment in 2025. Written by our in-house experts and grounded in 20+ years of digital product experience, our articles on software development and design trends, cybersecurity, accessibility, and beyond kept your neurons firing.

Here’s a list of the blog posts you engaged with the most in 2025, alongside a few personal picks from our editors that we think you’ll enjoy. Consider them our (re)reading recommendations, a chance to dive into valuable insights you missed or would like to revisit. They’re all under 13 minutes to read; we timed them.

If your New Year’s resolution is to doomscroll less and learn more, this list is a good place to start. And don’t be shy to click on that clap button if you enjoyed reading something. We look forward to bringing you more food for thought in the year ahead!

Kameale C. Terry, CEO and co-founder of ChargerHelp!, appears in our event series Delivered to discuss how she turned the problem of unreliable EV chargers into a successful startup.

Every new technology hits a few speed bumps on the road to widespread adoption. But with more than a quarter of public electric vehicle chargers not working at any given time, drivers are left stranded, automakers are frustrated, and the planet is left waiting for an EV revolution that can’t happen without a reliable charging network.

In 2020, Kameale C. Terry took this problem head on and launched ChargerHelp!, a tech-driven EV charging station repair and maintenance company. Under her leadership, the company has raised $21M, expanded to 17 states, created a new job category, and helped shape the EV charging reliability policy.

Appearing on Delivered, Kameale discussed what’s really behind the unreliable charging infrastructure and how her company is transforming the industry with workforce training, advanced technology, and mission-driven leadership.

It’s easy to forget just how far we’ve come with electric vehicles. Not long ago, EVs were seen as quirky, niche, and not really built for the everyday driver. Today they’re stylish, fast, and packed with features that make the driving experience genuinely exciting, even for people who don’t consider themselves environmentally conscious.

As one Delivered viewer pointed out:

“Infrastructure is one of the biggest challenges. Many countries offer a wide range of EV models, but drivers often have almost nowhere to charge them outside their homes,” said Juan David Gómez, Founder of Autobusqueda.co and CEO of DriveGear.

Another viewer echoed this concern, highlighting how the lack of accessible charging fuels range anxiety for many drivers:

“Compared to gas cars, EVs require more pre-planning and research to locate charging stations, especially in rural areas. A smarter infrastructure should prioritize both convenience and accessibility, ensuring that charging stations are as widely available as gas stations,” said Rebeca Perez, Director of Business Development, Woods Maintenance Services, Inc.

As Juan and Rebeca pointed out, finding a charger is hard enough. Finding one that actually works is even harder.

In the U.S., about one in four public chargers is out of order at any given time. A big part of the issue is that EV charging relies on a patchwork of different hardware and software providers. These systems are supposed to work together, but often don’t due to a lack of shared data and standardized protocols. Tesla’s charging network is the only exception. As a vertically integrated system, its vehicles, chargers, and data come from one source, allowing the company to roll out remote fixes in hours.

But charging reliability isn’t just a problem of the fragmented industry. It’s also a workforce problem. EV charger repair requires a unique skill set: part electrician, part software troubleshooter, part tech support. Yet for years, the default industry response was to send electricians to fix what was in 90% of cases a software-related issue. A trained workforce simply wasn’t available.

That gap in skilled labor is exactly what ChargerHelp! set out to close. The company created a specialized workforce and partnered with the Society of Automotive Engineers (SAE) to define official training and certification standards. As a result, the role of EVSE technician is now a recognized profession with clearly defined skills.

And workforce development was just the beginning. Technology and data have played an equally important role in the company’s success. ChargerHelp! developed a custom field service app that technicians use during every repair. Over time, this tool has helped build a database of more than 19 million data points across all major U.S. charging hardware and software platforms. This data gives a clear picture of why chargers fail and how to fix them quickly, bringing much-needed transparency to a fragmented industry.

That same data now powers the company’s next chapter. ChargerHelp! uses AI to remotely diagnose issues, predict failures before they happen, and optimize technician dispatch. This has helped them shape a unique “reliability-as-a-service” business model. Instead of just reacting to problems, ChargerHelp! offers station owners an ongoing service that keeps chargers running smoothly.

That same data now powers the company’s next chapter. ChargerHelp! uses AI to remotely diagnose issues, predict failures before they happen, and optimize technician dispatch. This has helped them shape a unique “reliability-as-a-service” business model. Instead of just reacting to problems, ChargerHelp! offers station owners an ongoing service that keeps chargers running smoothly.

For Kameale, the mission behind ChargerHelp! is deeply personal. Growing up in South Central Los Angeles, surrounded by freeways, she witnessed firsthand how poor air quality affected her community. “Most of my family has asthma. My mom passed from cancer. My co-founder’s parents both died of lung-related illnesses,” she shares. 

EVs aren’t a silver bullet, she’s quick to admit, but they’re a step toward a better future and healthier communities: “There’s a lot we still need to improve when it comes to EVs, but we deserve the chance to build something better. Breathing in air that harms us shouldn’t be normal.”

Kameale’s lived experience with environmental injustice shaped her “why”, and that purpose continues to guide the company’s mission. While ChargerHelp! is a venture-backed tech startup, it’s built on values of fair wages, equity, and opening doors in cleantech for historically excluded communities. It’s proof that building a successful business doesn’t have to come at the cost of people.

“At ChargerHelp!, we’ve been fortunate enough to find that sweet spot where we can do good, make an impact, and create a profitable business,” concludes Kameale.

Kameale’s long-term vision is about solving the bigger issue of bringing software into the built environment. EV charging is just the beginning, a glimpse of what the future looks like when digital systems and physical infrastructure must work seamlessly together. By addressing these complexities now, ChargerHelp! is laying the groundwork for a more reliable, connected world across industries.

Kameale’s approach to leadership struck a chord with many Delivered viewers. In response, they shared their own reflections on what kind of leadership sparks real innovation in tech today:

“Inclusive leadership, beyond gender or race, means involving people in projects that support their growth and development. When employees have chances to learn, connect, and contribute meaningfully, it creates what we now call emotional salary,” said Juan David Gómez.

Rebeca Perez, on the other hand, pointed to the power of trust and openness as the fuel for innovation:

“Transformational leadership fosters trust, creativity, and continuous feedback. When leaders create an environment where employees feel valued and heard, they are more likely to share bold ideas and fearlessly push boundaries.“

For more leadership advice and a deep dive into the state of EV charging, watch or listen to the full conversation with Kameale.

And if you’re looking for a technology partner who specializes in creating intuitive, seamless, and interconnected experiences, let’s talk.

Pia Baker, Director of Marketing at the Association of Plastic Recyclers (APR), appears in our event series Delivered to discuss why recycling starts with package design and how it can benefit brands, consumers, and the planet.

Plastic pollution is one of the biggest environmental challenges we face today, yet most of us don’t think about what happens to a plastic cup once we throw it away. We’ve become a society of consumption, accustomed to the convenience and affordability of plastic — from takeout containers to online deliveries packed in multiple layers. But unlike other materials, plastic doesn’t just disappear. It takes hundreds of years to decompose, which is why we need a better plan for its end of life. While recycling isn’t a silver bullet, it can prevent billions of pounds of plastic from ending up in landfills and oceans. 

To give this important issue the attention it deserves, we invited Pia Baker to join us in our online event series Delivered. With over two decades of experience in marketing for major brands like Nestlé Waters North America, Timex, and Unilever, Pia is now the Director of Marketing at the Association of Plastic Recyclers (APR) — an international nonprofit focused exclusively on improving recycling. 

Appearing on Delivered, Pia explained how recycling actually works, why it matters, and why it all starts with package and product design. She also shared free resources to help companies create packaging that can truly be recycled while discussing industry best practices, emerging regulations, and the biggest misconceptions about recycling.

You might have heard of the statistic “only 9% of plastic gets recycled”. Not only is it alarming, but it’s also misleading. The number actually includes all plastic ever produced, from car parts to medical equipment to children’s toys, most of which was never meant to be recycled in the first place. 

Unfortunately, headlines containing such information fuel skepticism and discourage people from recycling. In reality, the majority of recyclable plastic waste we put in the bin, such as shampoo bottles, milk jugs, or yogurt containers, actually does get recycled.

Recycling works, but only if we keep doing it. However, the process is not as simple as tossing something into the right bin.

Recycling is a complex process involving sorting facilities that use magnets, optical sensors, and conveyors to separate different materials. Small design choices, like the wrong glue on labels or a plastic bottle with a metal cap, can prevent an item from being properly recycled. That’s why designing for recyclability from the start is so important.

For something to be truly recyclable, it must meet four key criteria.

To help companies navigate this, APR offers a free digital tool, the APR Design Guide for Plastics Recyclability, which helps brands assess whether their packaging or individual packaging components will successfully make it through the recycling system.

The APR Design Guide is a go-to resource for anyone involved in plastic packaging, especially packaging engineers and sustainability professionals. Originally a simple document focused on PET plastic, it has evolved over 30 years into a comprehensive, easy-to-use online resource. The latest redesign, performed in collaboration with Infinum, made the guide more streamlined and user-friendly.

APR’s guide has already led to major industry improvements. One standout success story is its role in solving the black plastic issue. Optical sorting machines in recycling facilities couldn’t detect black plastics, meaning they often ended up in landfills. APR was one of the first organizations to flag this issue and developed a test to help brands determine whether their packaging could be correctly sorted and recycled.

This led to a wave of innovation, with suppliers developing NIR-identifiable black colorants that recycling machines could detect and process. Thanks to this, Unilever’s brand Axe was able to keep its iconic black bottle while ensuring it could be properly recycled.

The idea that sustainability and profitability are at odds is outdated. The latest data proves that sustainability isn’t just good for the environment. It’s good for the business.

Younger consumers, especially those in urban areas with higher education and disposable income, are driving the demand for sustainability. They expect brands to take responsibility for their packaging and environmental impact. 

“If your company is taking action, how you communicate matters just as much as what you’re doing. Avoid greenwashing, but don’t be afraid to share your progress. If customers aren’t aware of your efforts, they can’t support you with their purchases. The key is finding the right balance of telling the story in a way that works for your brand, that’s meaningful to your consumer, and that supports the actions that you’re taking,” Pia explained. 

Some brands are stepping up in unexpected ways. Instead of just focusing on 100% recycled plastic bottles, they’re reimagining packaging altogether. Sainsbury’s, for example, swapped plastic trays for shrink-wrapped film in their meat packaging. Some customers weren’t thrilled at first, but sales didn’t drop, proving that sustainability doesn’t have to hurt business.

Other brands are rethinking packaging entirely. Grove Collaborative offers household cleaners in reusable glass bottles with small concentrated refills to cut down on plastic waste. In the U.S., DeliverZero is creating a system for reusable takeout containers that customers can return, wash, and reuse, helping tackle the huge plastic waste problem from food delivery.

Beyond consumer expectations, recyclability is becoming a legal requirement. Governments are introducing new regulations that require companies to include a minimum percentage of recycled content in their packaging. Businesses that don’t start preparing now risk falling behind.

One of the biggest policy changes in the U.S. is the Extended Producer Responsibility (EPR). This law shifts the financial burden of packaging waste back onto companies, requiring them to invest in recycling infrastructure, design packaging for recyclability, and use post-consumer recycled (PCR) content. Several states have already passed EPR laws, and more are on the way.

For more insights on how you and your organization can become part of the solution, watch or listen to the full conversation with Pia. And if you’re looking to bring a digital product to life or redesign an existing one, let’s talk!

Facilitation coach and collaboration designer Rebecca Courtney appears in our event series Delivered to discuss how to improve business meetings using workshop principles.

Meetings are a cornerstone of corporate life and simultaneously one of its most despised rituals. Hating on aimless, soul-sucking gatherings has practically become a cultural touchpoint, fuel for memes, jokes, and office banter. People often complain about having too many meetings, which takes away their time and focus for individual work, and this meetingophobia is particularly common in the tech world.

As it happens, the collective frustration with meetings is backed by cold, hard data. A Harvard Business Review survey of 150+ senior managers across a range of industries revealed that 71% of them feel meetings are unproductive and inefficient. We got similar results in our recent LinkedIn survey, with 45% of people claiming that meetings feel like a waste of time.

Appearing as a guest on our show Delivered, Rebecca Courtney talks about why meetings fail, how workshops are different, and practical ways to “workshopify” meetings to make them more engaging and productive. Rebecca is a facilitator and collaboration designer at the product strategy studio AJ&Smart, and for the past 10+ years, she’s been leading workshops for some of the most well-known companies, such as Lego, Slack, and Netflix.

Workshops are meetings in the sense that you get people together, either in a room with coffee and donuts or on Zoom, but that’s where the similarity ends. For those unsure about the difference, a workshop is a highly structured session where a facilitator guides a group through exercises to ensure they’re aligned on a clear solution. As Rebecca puts it:

“In a meeting, you talk about what you should do, and in a workshop, you do the actual work. Workshops gather everybody in a room, all the people that need to be part of the decision-making process.”

Meetings often feel unproductive and like a waste of time because they lack structure, guidance, and clearly defined next steps. Most of the time, they just end up with another meeting being scheduled. Without a guide to moderate the conversation, they can spiral into chaotic, circular discussions that result in little more than a collective sigh of despair.

But here’s the thing: not every meeting can and should be turned into a workshop. Routine meetings like daily check-ins or status updates don’t require full workshop treatment, though even these could benefit from facilitation skills to keep discussions focused and efficient. For more strategic meetings and complex decisions, workshops are definitely the way to go.

Before we get into why workshops really work, what their benefits are, and how to workshop-ify meetings, it’s worth examining the root cause of why meetings fail — poor communication.

Sophisticated communication is one of humanity’s defining traits, yet we’re universally bad at it. Imagine the disappointment of our Homo sapiens ancestors – those who gifted us the power of modern speech – if they saw us turning it into a game of broken telephone in today’s meeting rooms.

Rebecca Courtney points out two key reasons for this struggle. First of all, poor communication stems from the complexity of communication itself. In a group of just eight people, there are 28 potential lines of communication, increasing the risk of misunderstandings and confusion.

The second issue is a lack of facilitation skills, especially among leaders. This includes active listening, asking powerful questions, giving clear instructions, managing the energy of the room, and understanding group dynamics. However, these skills aren’t part of formal education or workplace training. Instead, people are often expected to lead meetings simply because they hold managerial roles, regardless of whether they’re equipped for the task.

This is where a skilled workshop facilitator can make all the difference. Facilitators take on the burden of managing communication issues and group dynamics, allowing team members to focus on the work they were hired to do. By laying the groundwork for clear and effective collaboration, facilitators help teams move forward with purpose and alignment.

“People often spend their time jumping from meeting to meeting, talking about what they should be doing rather than doing what they were hired to do. What I love seeing in workshops is the joy on people’s faces when they actually get to do what they’re good at, says Rebecca.”

Far from the sticky notes cliché, workshops bring people together to align on ideas, solve real problems, and leave the room with solutions — not just more questions. As Rebecca explains, workshops offer three major benefits that can revolutionize team collaboration and decision-making.

Misalignment can happen even in the smallest teams. As people focus on their own tasks or projects, they can easily become siloed, and before long, communication breakdowns lead to confusion about goals and responsibilities. Workshops help eliminate this by bringing the right people into the same room and aligning everyone around shared goals and priorities.

Research shows that people are more likely to support ideas when they feel a sense of ownership over them. In traditional meetings, decisions are often imposed from above, leaving team members without the enthusiasm required to successfully implement them. Rebecca summarizes this simply: “People support what they help create.” 

This idea is backed by a cognitive bias known as the IKEA effect, where consumers place a disproportionately high value on things they create. In workshops, however, the collaborative environment allows ideas to be shaped collectively, helping people feel more invested in the outcomes.

As Rebecca puts it, you can achieve more in a three-hour workshop than in six months of meetings about the same challenge. By dedicating focused time and energy and bringing the right people together, teams get the momentum needed to solve problems quickly and move projects forward.

A great example of how workshops can help save money is product validation. Take the Design Sprint workshop, for instance. Rather than investing resources into developing a product without knowing its chances for market acceptance, Design Sprint offers a structured approach to rapidly prototype and test ideas with real users in just a few days.

If you’re a leader or someone who’s working at a company and just want to try some workshopping techniques to make the group discussion more productive, why not volunteer to be a facilitator at the next meeting? Here are four proven workshop principles that you can apply:

For more insights on effective collaboration, watch or listen to the full conversation with Rebecca. And if you’re looking to build a digital product, validate a prototype, or refine a product idea, our product strategists can facilitate a digital strategy workshop for you.

AI and machine learning expert Dr. Josh Harguess appears in our event series Delivered to discuss how to successfully navigate the post-hype AI landscape.

Two years ago, the launch of ChatGPT kicked off a generative AI frenzy that had everyone in awe. Now, the initial excitement has worn off, and AI tools have become the new normal.

In other words, the honeymoon is over. AI has shown great potential, but now we’re at the stage where the real work begins — managing both the risks tied to AI systems and our expectations of how the technology can improve our businesses and society.

Currently the AI Security Chief at Cranium, an AI security and trust platform spun out of KPMG, Dr. Josh Harguess has been on the frontlines of AI safety and effectiveness for over a decade. With 60+ publications, three best paper awards, and five issued patents, his contribution to the field is invaluable.

Appearing as a guest on our show Delivered, Josh discussed AI security, the shifting expectations around AI, and its potential to address humanity’s major challenges in the future.

AI security is a new and rapidly evolving field, and Josh is among the few experts worldwide with the title of AI Security Chief. But what makes securing AI so different from more conventional software systems?

In traditional software development, security primarily focuses on identifying and addressing code vulnerabilities. However, AI systems can be compromised in ways that older software paradigms cannot.

Each type of AI also has unique vulnerabilities, which makes securing these systems even more complex. Unlike traditional software, which has a well-documented set of vulnerabilities and established methods for testing and mitigation, AI is still a relatively new and evolving technology. Many potential threats remain unknown or not fully understood. This is where AI red-teaming comes into play – a practice that involves adversarial testing of AI models where experts intentionally try to expose weaknesses in AI models. It’s an emerging field in which Josh is one of the few bona fide experts.

Before joining Cranium, Josh led the AI Red Team at MITRE Labs, where he contributed to the development of MITRE ATLAS (Adversarial Threat Landscape for Artificial Intelligence Systems). This global, living resource is a knowledge base that catalogs adversary tactics, techniques, and real-world demonstrations of AI system vulnerabilities based on actual attacks and red-team exercises.

Deploying secure AI products isn’t just a regulatory requirement or a technical challenge. It’s a strategic advantage. By prioritizing AI security, organizations not only protect themselves against breaches and adversarial attacks but also help preserve their reputation. So, what are the most common security oversights when building AI-enabled products, and how can they be avoided?

According to Josh, data is key. Companies need to closely evaluate the data they use for training and control who has access to it. Poor data handling can lead to data leakage, where sensitive information unintentionally appears in AI model outputs.

To prevent data leaks, Josh recommends using retrieval-augmented generation (RAG). 

“Instead of training the model directly with sensitive data, you use an intermediate retrieval system – a search tool that pulls the needed information from secure documents or databases,” Josh explains.

Another key point is having a solid AI policy – clear guidelines that govern how AI is used within the organization. An incident response plan is also essential, outlining procedures for handling security incidents involving AI systems.

Finally, Josh believes that AI security should be a shared responsibility across the company. “At Cranium, we have an AI council with representatives from every department. We recommend this approach for other companies too, and it’s gaining traction,” he says. This ensures a holistic, cross-functional approach to AI security.

The popularity of artificial intelligence, especially Large Language Models (LLMs), has reached a peak like no other technological wave before it. However, the initial hype is beginning to subside as people become more aware of AI’s capabilities and limitations.

Just as our fears around AI shifted from science-fiction scenarios (think AI taking over the world) to more practical concerns like job displacement and misuse, our expectations are evolving, too.

Businesses rushed to implement AI, hoping for quick wins and high ROI, but many are now struggling because their approach lacked clear strategy and alignment with real business needs.

AI implementation is an ongoing effort, not a one-time deployment. AI systems require regular updates and strategy adjustments to continue delivering value. This makes AI adoption a continuous, iterative process—far removed from the traditional, linear product development cycle.

“Ultimately, successful AI adoption still comes down to hard engineering challenges, clearly defining your problem, decomposing that, and figuring out where AI fits into the solution,” Josh concludes.

He defines a three-step process that can guide a successful AI journey:

While AI might not solve all of humanity’s problems or every business challenge, Josh remains optimistic about its future potential. He sees AI as a powerful tool for enhancing human efforts and believes those who adopt it now will have an advantage over those who don’t. We are already living in the “augmented present” of AI, where humans and machines work together to achieve more. 

Josh believes AI can significantly accelerate breakthroughs in healthcare, pointing to recent progress in solving a major conundrum in science, the so-called protein folding problem, which is essential for drug development and could lead to faster vaccine and treatment discoveries. In engineering and design, Josh highlights digital twins – virtual models of real-world systems that allow extensive testing before real-world deployment, reducing costs and risks associated with real-world testing. 

For more insights on where we stand with AI and where it will take us next, watch or listen to the full conversation with Josh. And if you’re interested in integrating AI into your digital product, check out our AI business solutions page.

Seasoned cybersecurity expert Bojan Belušić appears in our event series Delivered to discuss the strategies for protecting an organization from cyberattacks and the latest security trends and regulations.

The year 2024 started with a data leak of such magnitude that it soon started to be referred to as the Mother of All Breaches. Cybercrime is booming and evolving alongside new and powerful technologies such as AI.

To make sure that your company doesn’t fall victim, we’ve invited a cybersecurity expert, Bojan Belušić, to discuss the strategies for keeping your organization safe from the latest cyber threats and compliant with cybersecurity regulations.

Product experience expert from Leica Camera, Nico Köhler, appears in our event series Delivered to discuss his approach to product management and the secret behind Leica’s ongoing success.

With far more connected devices than people in the world, we’re heading full force towards a phygital future where the line between the physical and digital world is increasingly blurring.

In this era of product complexity and fierce competition, how do you make your digital product stand out? It turns out it’s less about the sleekness of the device or the advanced technology underneath it and more about the experience. 

Appearing as a guest on our show Delivered, product experience expert Nico Köhler shares his strategies for building loveable and future-proof digital products.

You’ve likely come across the term Minimum Viable Product – a product stripped down to its basic features, designed to gather feedback for future improvements. 

For years, the MVP has played an important role for startups everywhere. It makes perfect sense when you want to launch an innovative product in a new market niche quickly. However, in today’s saturated market, where it’s hard to be the first in any category, a better approach would be to focus on the minimum set of features that will make users fall in love with the product.

How do you go about it? It starts with engaging with your customers during the product exploration phase, understanding their desires, and using their insights to build a minimum lovable product.

This approach enabled Leica to launch the world’s first camera with support for Content Credentials, an encryption technology that protects photo authenticity. Recognizing their customers’ concerns that the value of the content they were creating was decreasing due to AI-generated images, Leica leveraged this insight to introduce a groundbreaking feature.

“Innovation is about looking at the market, looking at what the customers really, really want, and what their problems are, and then coming up with the best technology to fulfill those requirements,” Nico explains.

One of the biggest mistakes companies make is skipping the discovery phase and just building something that others have. This means wasting effort and resources on replicating existing solutions rather than focusing on what matters — solving real user problems.

Reflecting on his own experience, Nico admits to a mistake he made in the beginning, prioritizing delivery over discovery. Rushing to implement a feature the team deemed important, they failed to see how little the users actually needed it.

Delivering a great product will take time, but you shouldn’t give up until people love it. 

“When you launch your first product, version one will not be the most lovable product out there. So make sure you continue at least to version three. You go on until you hit that product-market fit and see that people love it,” Nico explains.

“Products are built by people, and great products are built by great people,” says Nico. He believes that assembling a core group consisting of a designer, product managers, and an engineer who are all on the same page about customer needs is key.

To achieve this alignment, Nico recommends holding regular sprint reviews every two weeks. This hands-on approach allows everyone to identify issues and pain points, such as small glitches or connectivity issues, directly from the real product being shipped. He acknowledges that these meetings may involve some discomfort, but addressing real customer pain points is essential for product improvements.

Building a connected experience, a physical product coupled with a companion app, is much more complex than building standalone apps. Hardware has a different development cycle, and it can take up to four years to implement improvements, which are then followed by firmware updates. 

At Leica, the key to success lies in close collaboration between the software and hardware teams. Each team has its individual roadmap, but they synchronize their efforts to ensure that the features and updates for all the components are synchronized.

Furthermore, Leica has adopted a unified design system for its mobile app and hardware products to create a cohesive user experience. When deciding which features or aspects of the product experience to prioritize, Nico and Leica adhere to a simple yet powerful principle — less is more.

If you’d like to learn more about building digital products that delight users, watch the full episode, and to explore other ways of gaining a competitive advantage in the Internet of Things realm, check out our IoT solutions page.