SiriusXM listening experience co-created with users

SiriusXM is a satellite radio and streaming service offering over 150 channels—covering commercial-free music, sports, comedy, news, and more—all under one subscription. Such an amount of content can be overwhelming for a first-time user, so our goal was to create a manageable way for them to preview the options they’d like and then suggest more content they might enjoy. With such a diverse set of entertainment options and a variety of users, this gives invaluable data to SiriusXM on consumer trends.

Our discovery process focused on understanding the needs of a casual user jumping in and finding their favorite stations quickly. We worked together with SiriusXM to define the core experience iteratively, then built on that prototype with design sprints and additional functionality highlighting all of the services offered with a subscription. The result was a snappy, polished application that was both informative and fun to use.