Focusing on their customers, Royal Caribbean decided the check-in process had to be streamlined and significantly sped up. Passengers are eager to get aboard and start their long awaited and much deserved vacations, so why make them stand in line any longer than needed?

The old process called for multiple queues, lots of manual steps, pen and paper, etc. All those extra steps take time, and time is money, as it’s expensive to keep a ship in port.

Before we could start to solve we needed to fully understand and respect the problem. We needed details on the desires and frustrations of both passengers and pier agents. And to do this effectively, we needed to be on the ground. So we bravely left New York City in the dead of winter to do a few weeks of field research in Miami, FL.

Our team spent time in ports, interviewing customers and internal stakeholders, defining use cases and technology restrictions. We mapped backend logistics and 3rd party dependencies, took a deep-dive into the ideal UX, and went through a LOT of sticky notes.

Early on in our process, we decided we needed to employ rapid prototyping to help familiarize stakeholders and end-users with the product, reduce training time, and increase adoption. We pushed ourselves to make sure our own thinking remained flexible throughout the entire project.

Initially, we planned to build in iOS, but working with our partners at Aspirent, we quickly realized a Microsoft Surface Tablet was a better technology choice due to the need for extremely long battery times and the ability to connect multiple peripherals (scanners, printers, etc.).

We studied the way people traveled and made the app adaptive to those behaviors. The intuitive, smart interface armed the agents with technology able to recognize groups, communicate in multiple languages, and easily escalate special requests or issues to supervisors. Suddenly, the embarkation process became a lot more manageable. The long-lines and manual processes were replaced by a sleek tablet app. The intuitive design made training a breeze and allowed the same pier agents to be up and running on the new system in a matter of minutes.

We designed the application to serve three different levels of access and corresponding functionality. This allowed us to keep the design super-clean without having to sacrifice the ability for advanced functionality when the situation and user’s permissions called for it. We also separated analytics reporting into three different groups to allow each user type quick and easy access to the data that mattered most to their job function.

We saw the power of this application on the very first sailing. This app affected all the passengers, not just the ones using it to check in. With so many customers being checked in in advance, the remaining lines, wait times, and headaches at the port were effectively cut in half.

In the end everyone wins; happier employees are making happier customers who are creating happier memories of their vacations and the Royal Caribbean brand.

This project was executed by our US team, formerly known as ETR. The company was acquired by Infinum in 2023.

Developing a cohesive design system for a multi-faceted industry product requires agency and client to respond to multiple challenges at every turn.

Building the design system, we employed the user-centered, iterative cycle:

A single platform had to serve both customers and ticketing agents, meeting the unique needs of both groups. At the same time, it had to be easily adaptable for any of 130 SITA’s airline clients on six continents.

To provide the SITA team with everything they needed to apply the principles of user-centered design to the design system we developed for Horizon, we created Altitude – a single source of truth for all their design needs. 

Thanks to Altitude, SITA was able to bring the design system in-house and continue to update Horizon after we finished our work on the project. It also laid the groundwork for applying the design system to other products in their portfolio, ultimately allowing the creation of a cohesive design system to be applied across the full suite of SITA products.

“Why-To” guidance illustrating design principles in practice, user-centered design best practices, error handling, and messaging.

“How-To” guidance including the usage of colors, type, icons, layout grid, and UI elements

HTML, CSS, and JS markup for all commonly used UI components

SITA immediately adopted, and continues to evolve Altitude, along with its design principles company-wide. Setting a new course – forward, they immediately started onboarding their customers to the newly designed Horizon platforms.

REMOVING
BARRIERS

CEERIS enables better planning of inland navigation. It makes transport times on the Danube more reliable and reduces additional costs caused by unpredictable border controls.

RESULTS

Together with our client, we’ve built a product that has achieved great results across the board. The examiners quickly adopted the solution, stating they can now dedicate more time to the driver and less to documentation.

Together with the Croatian Automobile Club, we’ve jump-started digitalization in the government sector.

NO CAR?
NO PROBLEM

FIND, UNLOCK, DRIVE

The car integrates tightly with the user’s mobile device. The app displays relevant information, depending on whether the user is looking for a car, approaching one, or actively driving.

Battery usage, mileage and trip costs are saved for each trip. This way, users can easily review their booking history, compare trips, and adjust their driving habits accordingly.