Telecom | Infinum Building digital products Fri, 03 Apr 2026 12:58:20 +0000 hourly 1 19270585https://infinum.com/uploads/2025/10/your-online-thumbnail.webp Your.Online https://infinum.com/work/your-online/ Wed, 08 Oct 2025 14:11:35 +0000 Aljoša Lijić https://infinum.com/?post_type=case&p=19270585 Transforming a technical company into an aspirational leader

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Tech brand transformation with tangible results

your.online

The brand transformation that took a growing tech company from overtly technical to aspirational, with a 20% increase in acquisition leads.



SERVICES

BRAND EXPRESSION
INSIGHTS & RESEARCH
BRAND & VISUAL IDENTITY
STRATEGY

PROJECT INFO


Challenge

Following rapid growth, Total Web Hosting Solutions’ (TWS) name and brand no longer reflected the vision for the business’s future — employees didn’t feel connected, and attracting the right talent was becoming increasingly difficult.

Solution

TWS teams align around a firm belief in unlocking new value for their customers, and their technical prowess helps make new possibilities possible. We merged these insights into a single brand positioning: Your Grounds to Build Online Possibilities. This inspired a new name, Your.Online. The transformation takes the brand from overtly technical to aspirational.

Outcomes

Using the visual metaphor of a blueprint, the identity tells the story of how Your.Online weaves together the web, while providing guidance. Thus positioning Your.Online is the ground for their teams and customers to scale their online ambitions globally. Results include a 100% increase in job applications and a 20% increase in M&A acquisition leads.

Over the past three years, Total Webhosting Solutions (TWS) has emerged as one of Europe’s leading web hosting companies, experiencing unprecedented growth and expansion.


However, this rapid growth, fueled by numerous acquisitions, brought forth a critical challenge – the existing name and brand no longer aligned with the vision of TWS’s leadership team. As a result, employees felt disconnected from the brand, and attracting top-tier talent became increasingly challenging.

To address the issues, TWS approached us to develop a new brand strategy, visual identity, and employer brand strategy to signal a new direction, increase team engagement, and drive new talent applicants. 

See “possibilities” in the brand core

From workshops and conversations with managers and employees, it became clear that TWS teams align around a firm belief in unlocking new value for their customers. 


Additionally, TWS’s technical prowess gives it the ability to create these new possibilities. These two insights were then merged into a single brand positioning: Your Grounds to Build Online Possibilities.

TWS is renamed to Your.Online

Over the past three years, Total Webhosting Solutions (TWS) has emerged as one of Europe’s leading web hosting companies, experiencing unprecedented growth and expansion.


However, this rapid growth, fueled by numerous acquisitions, brought forth a critical challenge – the existing name and brand no longer aligned with the vision of TWS’s leadership team. As a result, employees felt disconnected from the brand, and attracting top-tier talent became increasingly challenging.

To address the issues, TWS approached us to develop a new brand strategy, visual identity, and employer brand strategy to signal a new direction, increase team engagement, and drive new talent applicants. 

Weaving the visual webs of possibilities

Our strategic learnings show that the new identity must embody the relationship between Your.Online and its subsidiaries, positioning Your.Online as the ground for their teams and customers to scale online ambitions globally.

Using the visual metaphor of a blueprint, the identity tells the story of how Your.Online weaves together the webs of online while providing guidance.

The identity is driven by a coaching nature: softly assertive, precisely directive, and always outspoken.

We were dared to be different and pushed out of our creative comfort zone. This resulted in a truly distinctive visual and brand positioning. We’re really happy and proud of the result, and more importantly, our target audience has reacted positively from the start.

Steven Hoyer
Business Development Manager, Your.Online

OUTCOMES

Increase in job
applications

100%

Increase in merger &
acquisitions leads

20%

This project was led by Your Majesty, Amsterdam’s award-winning creative agency that became part of Infinum in 2025. The original case study can be read here.

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]]> 1901https://infinum.com/uploads/2025/06/A1-thumbnail.webp A1 Mobile https://infinum.com/work/a1-mobile/ Thu, 04 Nov 2021 15:01:22 +0000 Sunčica Šegula https://infinum.com/?post_type=case&p=1901 The post A1 Mobile appeared first on Infinum.

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Redefining a telecom customer journey with a powerful all-in-one app

A1 TELECOM


We made omnichannel
a reality for A1 with over 60%
customers using the mobile app.

SERVICES

STRATEGY
USER TESTING
UX DESIGN
UI DESIGN
MOBILE ENGINEERING
ANALYTICS & GROWTH
QUALITY ASSURANCE

PROJECT INFO


Delivering personalized service at a scale

With its superior telecommunications service offer and a bold business strategy, A1 is actively pursuing digital transformation with a ripple effect across the entire organization.

They partnered with us to create an end-to-end digital experience that delivers personalized service to a wide segment of consumers, with mobile as the primary communication channel.

A1 STANDS FOR AGILE

A1 leads digital transformation in the telecom sector. Working in an Agile environment and according to the Scrum methodology was a given.

Validated by real users

Strategic discovery workshops preceded the design phase. We worked with the A1 customer experience team to polish the product’s value proposition and ensure we deliver exceptional customer service. We kept reverting to three simple guiding principles – A1 customers must always be informed, connected, and carefree.

While ideating, we started each brainstorming session with a simple question “Who will be using this particular feature, and how do we want them to feel?”. Each feature was validated by conducting extensive user tests and through focus groups, where we observed behavior, interaction, and perceived user value.

THE SOLUTION

Personalized, transparent,
secure

Modular app architecture allows A1 to deploy relevant and contextual content. Services, features, and options adapt to match the customer’s profile and needs.

The smartphone app contains all the UI elements, while the logic and data are handled by the backend. The app itself doesn’t have direct access to the database, providing an additional layer of security. Instead, A1’s CRM is responsible for orchestrating personalization and data delivery.

We employed server-side rendering to achieve the level of personalization that’s on par with A1’s standards. The application uses the MVVM (Model-View-ViewModel) architecture that’s modular and scalable.

Dashboard at a glance

The A1 app is the ultimate touchpoint where customers can get a clear picture of the information they care about.

Options to match each customer’s needs

Thanks to modular architecture, the A1 app can adapt to each user and show services, features, and options that match their needs.

The adaptable and personalized A1 app experience is casual, engaging, and always on-brand.

A1 is continuously evolving. The mobile app reflects that by following four underlying principles.

1

Flexible information architecture

2

Scalable design system

3

Server-side rendering

4

Engagement and gamification

PEOPLE FIRST

In a series of in-depth interviews, we asked the users about their spending habits, how they interact with A1, and how they solve telecom problems.

Takeaways
and results

Transparency, commitment, and a clear common goal were critical to the project’s success. Even though we are two teams working at two different companies, the joint mission was achieved – to deliver world-class functionalities to users.

With each new iteration, A1 keeps on delivering exceptional results and unprecedented user engagement.

Results that call our attention

Increase of active users

+59%

Options and activations

+236%

Increase in-app usage

+266%

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]]> 1893https://infinum.com/uploads/2025/06/GO-thumbnail.webp GO Malta Mobile https://infinum.com/work/go-malta-mobile/ Thu, 04 Nov 2021 15:00:38 +0000 Sunčica Šegula https://infinum.com/?post_type=case&p=1893 Creating fresh digital tools while simplifying the customer journey for Malta’s largest teleoperator.

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Streamlined telco’s new services around user needs

GO TELECOM


Helping GO build new digital channels, extend service offer, and increase customer satisfaction.



SERVICES

STRATEGY
MARKET RESEARCH
PROTOTYPING
USER TESTING
UX DESIGN
UI DESIGN
ENGINEERING
QUALITY ASSURANCE

PROJECT INFO


Malta’s leading communications provider

For most Maltese, GO is a go-to communications provider. Over half a million users rely on Malta’s leading telecom for their mobile, fixed-line, internet and TV services.

GO wanted to consolidate its efforts and offer customers a new range of digital channels where they can exercise full control over their services.

Building next-generation digital tools

GO initially approached us in 2018 wanting to build a digital product with three objectives: enable customers to perform a range of self-care actions, unburden existing channels, and empower the marketing team with a new channel for communication and sales.

Since then, we’ve established a tight-knit partnership, making a transforming impact on every department and service segment at GO. Together, we envisioned and built the next generation of digital tools, redefining the entire customer journey with users at the center.

USER-CENTERED DESIGN

Getting the service right means understanding both business requirements and user needs. We conducted a series of workshops with stakeholders, customer surveys, and extensive in-person prototyping sessions.

The findings were unanimous. Satisfaction drivers for GO’s users are easy-to-reach support, transparency, and freedom of choice.

A design system for omni-channel

We’ve architected the system with all of GO’s main communication channels in mind. The component library, design elements, and messaging are streamlined, helping users navigate the myGO experience, no matter the touchpoint.

A cross-functional team

Integrating our teams and working together on-site established mutual trust. GO’s marketing, sales, operations, payments, and customer care teams were all equally invested in the process.

Client’s commitment to provide unrivalled service, combined with our expertise in building digital products was essential in making of the GO app.

Powered by microservices

The app’s architecture was built around microservices, allowing GO’s teams to build, test, and launch services independently, at a scale. For end users, this means new features are delivered more frequently.

TAKEWAYS AND RESULTS

Launching digital products for Android, iOS, and web, GO sets a new standard for customer experience, and further confirms their position as the market leader.

App Store rating

4.7

Play Store rating

4.3

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