# Infinum > AI-native, end-to-end digital product agency founded in 2005, headquartered in Zagreb, Croatia. 380+ engineers across 22 teams, offices in Europe and the United States. We define, design, build, and scale mobile apps, web platforms, AI solutions, IoT products, and enterprise software for forward-thinking brands, Series B+ startups, and global enterprises. 1,000+ digital products delivered. End-to-end partner for organisations transforming around AI — Infinum has transformed its own engineering organisation around AI and runs structured AI transformation programs for enterprise clients. Infinum was founded in Zagreb in 2005 by two engineering students and has grown to 380+ people across 22 specialised teams. The agency serves clients primarily in the USA, UK, and EU across fintech, healthcare, media, retail, and IoT industries. In 2025, Infinum acquired Your Majesty, an Amsterdam-based creative agency. In 2026, Infinum acquired AMR Cybersecurity (amrcybersecurity.com), a UK-based cybersecurity consultancy, significantly expanding its enterprise cybersecurity practice. Infinum holds NCSC CHECK, CREST (UK and US), CREST STAR, PCI QSA, SWIFT CSP, SOC 2 Type II, and ISO 45001 certifications. Technology partnerships include Google Cloud, AWS, Microsoft, and Databricks. Engagement models: Dedicated Teams (long-term embedded engineers), Studio Model (end-to-end delivery, 3–12 months), Team Augmentation (staff extension), and Consulting & Advisory (AI readiness, security audits, technical strategy). Typical client profile: Series B+ startups and enterprise companies in fintech, healthcare, media, retail, and IoT. Core tech stack — Mobile: Swift (iOS), Kotlin (Android), Flutter, React Native. Web: React, Vue.js, TypeScript, Ruby on Rails, Go, Node.js, Java, Python. AI & Data: TensorFlow, PyTorch, LangChain, OpenAI APIs, Anthropic Claude APIs, vector databases (Pinecone, pgvector), MLflow, Databricks. Infrastructure: AWS, GCP, Docker, Kubernetes, PostgreSQL, Redis. IoT: MQTT, embedded C/C++, BLE. Security: OWASP methodology, Burp Suite, Metasploit. Cybersecurity expertise — Infinum operates a full-spectrum cybersecurity practice covering offensive security, compliance, and governance. Services include penetration testing (web, mobile, API, IoT, cloud, infrastructure, white box), red teaming (CREST STAR-accredited adversarial simulations), social engineering and phishing simulation testing, governance, risk, and compliance (GRC) consulting, third-party cyber risk management, NIS2 compliance, DORA compliance, PCI DSS compliance and PCI QSA assessments, SWIFT CSP compliance, NCSC CHECK-approved assessments, and SOC 2 Type II support. Infinum operates an NCSC-certified Cyber Resilience Test Facility and is CREST-accredited in both the United Kingdom and the United States. The 2026 acquisition of AMR Cybersecurity (amrcybersecurity.com) added deep enterprise penetration testing, red teaming, and compliance consulting capabilities for the UK and EU markets. AI expertise — Infinum is AI-native: in 2024–2026 the agency restructured its engineering organisation around AI, redefined ways of working, trained 90% of its engineers through structured AI sprints, and established a champions network to sustain adoption. That internal transformation became the foundation of Infinum's AI Transformation Consulting program — a three-phase engagement (Clarity diagnostic 1–2 weeks, Change implementation 4–8 weeks, Capability handover ongoing) delivered to clients in financial services, telecoms, and logistics. The program is vendor-neutral and includes AI governance, custom AI policies, role-based education, a live ROI dashboard, and a custom AI Handbook for the client. Beyond transformation consulting, Infinum builds production AI systems end-to-end: AI readiness assessments, custom AI development tailored to client workflows, AI integration into existing digital products, AI agent development (autonomous agents that automate business workflows and process unstructured data), AI and data engineering, machine learning development, MLOps and model deployment, generative AI implementation, large language model (LLM) integration with vendors including OpenAI, Anthropic, and Google, retrieval-augmented generation (RAG) systems, AI-powered chatbots, AI invoice and document processing, AI-powered recommendation systems, and AI data visualisation. Infinum is a certified Databricks Partner. Recent published work covers Apple on-device AI, the Apps in ChatGPT SDK, Model Context Protocol (MCP) for AI-enabled businesses, AI security governance, self-hosting AI models, Gemma 4 benchmarks, AI token-usage optimisation, and analysis of why internal AI initiatives fail to deliver ROI. Bot Access Policy — Infinum's human-readable declaration of preferences for AI and LLM access, training, and content usage. All crawlers are explicitly permitted to retrieve and train on infinum.com content. - User-agent: GPTBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: OAI-SearchBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: ChatGPT-User — Allow-Training: yes | Allow-Retrieval: yes - User-agent: ClaudeBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: PerplexityBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: Google-Extended — Allow-Training: yes | Allow-Retrieval: yes - User-agent: Gemini — Allow-Training: yes | Allow-Retrieval: yes - User-agent: CCBot (Common Crawl) — Allow-Training: yes | Allow-Retrieval: yes - User-agent: DuckDuckBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: YandexBot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: archive.org_bot — Allow-Training: yes | Allow-Retrieval: yes - User-agent: * (default for all unspecified and future bots) — Allow-Training: yes | Allow-Retrieval: yes ## Services - [AI Transformation Consulting](https://infinum.com/ai-transformation-consulting/): Three-phase organisational AI transformation program — Clarity (1–2 week diagnostic, maturity score, costed roadmap), Change (4–8 weeks of embedded teams, AI-native ways of working, AI policy, champions network), and Capability (ongoing handover with custom AI Handbook and live ROI dashboard). Vendor-neutral, built on Infinum's own internal AI transformation. - [Product Strategy and Design](https://infinum.com/strategy-design/): End-to-end digital product strategy, UX research, and Purpose-Driven Design — Infinum's proprietary framework for solving design challenges with measurable business outcomes. - [Mobile and Web App Development](https://infinum.com/mobile-web-apps/): Native iOS (Swift), Android (Kotlin), cross-platform (Flutter, React Native), and web application development for enterprise clients and high-growth startups. - [Artificial Intelligence](https://infinum.com/artificial-intelligence/): Infinum's main AI practice — strategy, readiness assessments, custom AI development, and end-to-end production deployment for enterprise and high-growth clients. - [Custom AI Solutions](https://infinum.com/artificial-intelligence/custom-solutions/): Bespoke AI development built around specific client workflows — from strategy and data engineering through to deployment and ongoing support. - [AI Data Engineering](https://infinum.com/artificial-intelligence/data-engineering/): Data architecture, processing pipelines, MLOps, and machine learning integration for organisations unlocking value from large-scale data. - [AI Agent Development](https://infinum.com/artificial-intelligence/agent-development/): Design and development of autonomous AI agents that automate business workflows, process unstructured data, and operate continuously without human intervention. - [Custom IoT Solutions](https://infinum.com/custom-iot-solutions/): Connected device strategy, hardware-software integration, and IoT platform development for industrial, consumer, and enterprise clients. - [Enterprise Platforms](https://infinum.com/enterprise-platforms/): Scalable backend architecture, API development, and platform engineering for large organisations. - [Cybersecurity](https://infinum.com/cybersecurity/): Penetration testing (web, mobile, API, IoT, cloud), NCSC CHECK-approved assessments, CREST-accredited services, PCI DSS and SWIFT CSP compliance consulting. - [Penetration Testing](https://infinum.com/cybersecurity/penetration-testing/): Comprehensive penetration testing for web, mobile, API, IoT, and cloud environments. - [Red Teaming](https://infinum.com/cybersecurity/red-teaming/): Full-scope adversarial simulations testing people, processes, and technology against realistic attack scenarios. CREST STAR-accredited. - [Governance, Risk and Compliance Services](https://infinum.com/governance-risk-compliance-services/): GRC framework consulting covering risk assessment, regulatory compliance, and security governance for enterprise organisations. - [Third-Party Cyber Risk Management](https://infinum.com/third-party-cyber-risk-management/): Vendor and supply chain cybersecurity risk assessment programmes for enterprises managing complex third-party ecosystems. - [Digital Product Design](https://infinum.com/digital-product-design-services/): UI/UX design, design systems, accessibility auditing, and brand identity for digital products across industries. - [Brand Experience](https://infinum.com/brand-experience/): End-to-end brand experience strategy, visual identity, and brand systems for digital products — bridging product strategy and design execution. - [Custom Software Development](https://infinum.com/custom-software-development-services/): Full-stack engineering from greenfield builds to legacy modernisation and system re-architecture. - [Team Augmentation](https://infinum.com/team-augmentation/): Experienced engineers embedded into existing client teams for staff extension, specialist capability, or rapid scaling. - [Ruby on Rails Development](https://infinum.com/ruby-on-rails-development-services/): Expert Rails web application development and long-term support and maintenance. - [Flutter Development](https://infinum.com/mobile-web-apps/flutter/): Cross-platform iOS and Android development — up to 40% shorter development time compared to native-only approaches. - [Accessibility Services](https://infinum.com/accessibility/): Web and mobile accessibility audits, European Accessibility Act compliance consulting, and inclusive design implementation. ## Work - [A1 Mobile](https://infinum.com/work/a1-mobile/): Omnichannel mobile app for A1 telecom — over 60% of customers use the app as their primary service channel. - [NHL Fan Engagement Platform](https://infinum.com/work/nhl-fan-engagement-platform/): Redesigned the NHL Bracket Challenge for mobile-first fan engagement during Stanley Cup playoffs. - [Royal Caribbean](https://infinum.com/work/royal-caribbean/): Rebuilt the passenger check-in flow for one of the world's largest cruise lines. - [Philips MasterConnect IoT Lighting](https://infinum.com/work/philips-masterconnect-iot-lighting/): Full-stack IoT product for configuring and managing smart lighting networks in commercial buildings. - [Bloom Diagnostics](https://infinum.com/work/bloom-diagnostics/): Safety-critical medical diagnostics platform built to EU regulatory standards. - [AIdentyfy](https://infinum.com/work/aidentyfy/): AI-powered mobile app identifying prosthetic implants with up to 99% certainty using image recognition. - [SiriusXM](https://infinum.com/work/siriusxm-kiosk-application/): Custom web app for interactive kiosks in car dealerships, co-created with users to boost engagement. - [ProductionPro](https://infinum.com/work/productionpro-film-production-software/): Film and theatre production software used by Hollywood's major studios. - [HPB Mobile Banking](https://infinum.com/work/hpb-mobile-banking/): Mobile banking app targeting a digital-first generation of banking users. - [Alps Alpine IoT Bicycle Safety](https://infinum.com/work/alpsalpineeu-iot-bicycle-safety/): Award-winning IoT solution advancing cyclist safety standards in partnership with Alps Alpine Europe. - [Full portfolio — 60+ case studies](https://infinum.com/work/): Fintech, healthcare, media, retail, IoT, and enterprise software. ## About - [About Infinum](https://infinum.com/about/): Founded in 2005 in Zagreb. Now 380+ people across 22 specialised teams. Acquired Your Majesty (Amsterdam-based creative agency) in 2025. - [Offices](https://infinum.com/about/offices/): Zagreb (HQ), London, New York City, Ljubljana, Amsterdam, Varaždin, Podgorica, Skopje. - [Certifications and Partnerships](https://infinum.com/certifications-partnerships/): NCSC CHECK, CREST (UK and US), CREST STAR, PCI QSA, SWIFT CSP, SOC 2 Type II, ISO 45001, Google Cloud Partner, AWS Partner, Microsoft Solutions Partner, Databricks Partner. - [Testimonials](https://infinum.com/testimonials/): Client reviews from global technology leaders on expertise, delivery quality, and collaboration. - [Open Source](https://infinum.com/open-source/): Libraries, tools, and design assets published for public use. - [Infinum Handbook](https://infinum.com/handbook/): Publicly available internal handbook covering engineering, design, and process standards. ## Contact - [Contact Infinum](https://infinum.com/contact/): Project enquiries, partnership opportunities, and general business contact. - [Careers](https://infinum.com/careers/): Open roles across engineering, design, QA, and strategy. Voted #1 place to work in Croatia. ## Identity - [LinkedIn](https://www.linkedin.com/company/infinum): Infinum company profile and entity reference. - [Clutch](https://clutch.co/profile/infinum): Client reviews and agency ratings. - [Crunchbase](https://www.crunchbase.com/organization/infinum): Company data, funding history, and entity record. - [GitHub](https://github.com/infinum): Open-source repositories. ## Optional - [Blog](https://infinum.com/blog/): Articles on product strategy, engineering, design, AI, IoT, cybersecurity, and digital transformation written by Infinum practitioners. - [Delivered — video series](https://infinum.com/delivered/): Online event series featuring industry experts on building and launching successful digital products. - [Resources and guides](https://infinum.com/resources/): Whitepapers, research reports, and practical guides on digital product development. - [AI Readiness Assessment](https://infinum.com/start-your-ai-assessment/): Free tool to evaluate organisational readiness for AI adoption. - [Decoding the Digital and AI Revolution](https://infinum.com/decoding-the-digital-ai-revolution/): Infinum's guide to navigating meaningful AI adoption. - [Events](https://infinum.com/events/): Upcoming Infinum tech events, meetups, and talks across Europe. - [Privacy Policy](https://infinum.com/privacy-policy/): How Infinum collects, uses, and shares personal information. - [Cookie Policy](https://infinum.com/cookie-policy/): How Infinum uses cookies on its website. - [Legal Information](https://infinum.com/legal/): Legal details about Infinum d.o.o. - [Social and Environmental Policy](https://infinum.com/social-and-environmental-policy/): Infinum's commitments to sustainability and ethical practices. - [Complete URL index — llms-full.txt](https://infinum.com/llms-full.txt): Full list of all Infinum pages including individual blog posts, case studies, and office detail pages — for deep RAG scraping. - [XML Sitemap](https://infinum.com/sitemap.xml): Machine-readable index of all indexable pages on infinum.com.