Performance Marketing Specialist

Zagreb

WHO ARE WE LOOKING FOR

We are looking for performance-driven person to help us measure and scale our entire marketing operation. 

We are a tight-knit marketing team representing our 350-strong collective across all public channels. We build and launch creative marketing campaigns, maintain our website, organize events, do social media, create marketing assets, and nurture our brand in every way. Our team consists of designers and writers, a developer, marketing experts, communication specialists, social media pros, tech lovers, photography and video enthusiasts, appreciators of cool eyewear, and coffee aficionados. 


Who are you? 

You are in love with data and metrics, and you understand how they contribute to and inform our strategy, execution, and optimization across all channels – own, earned, and paid.  

As a Performance Marketing Specialist, you’ll join a highly efficient team that’s equally creative and data-driven. You will be a go-to person for enhancing our marketing efforts through paid media; you will oversee all testing, analysis, and improvement of our various conversion points in the marketing funnel.



01

Qualifications & Experience

at least 3 years experience in performance marketing or similar role

in-depth knowledge of the various marketing channels and technologies, including paid search, retargeting, and social network advertising (e.g. facebook, instagram, linkedin, twitter, reddit.)

experience handling marketing budgets and forecasting/reporting results

proficient in Google Analytics 4, Google Tag Manager, and Google Data Studio

experience with A/B testing and heat mapping tools

highly analytical and able to derive meaning from data through testing and optimization

excellent communicator with a desire to streamline and improve processes

presentation skills and capacity to turn data into actionable, easy to understand insights

strong self-motivator who can prioritize and multi-task independently

ability to establish and maintain scalable processes that ensure best practices in campaign management

strong written and verbal communication skills in English

ability to empathize and understand how our key audiences engage with our brand

basic SEO knowledge

Bonus points

affinity to brand communications, storytelling, or copywriting is a huge plus

experience or interest in inbound marketing, particularly HubSpot

experience with affiliate, content distribution, and placement networks


02

Your responsibilities

drive and optimize key business metrics such as lead generation and candidate recruitment by managing the strategy and setup of all paid campaigns

propose KPIs and track metrics to ensure our marketing efforts are consistently delivering results

manage the strategy and setup of all paid campaigns across digital platforms. Systematically measure, optimize, and report on our paid campaigns.

play an active role in creating and optimizing conversion funnels for all our audience types

collaborate with the team to maintain a consistent brand voice and message across all paid programs

establish closed-loop analytics to understand how our marketing activities turn audiences into subscribers, clients, or recruits

create and maintain metrics reports on marketing activities, effectiveness, and business impact

Tools
we use

Google Analytics

One of the tools from the Google Marketing Platform we use. It helps us track, analyze, and report website traffic.

GA4

Google Analytics 4 (GA4) is the latest version of Google Analytics. We use it to measure traffic and engagement across our websites and apps.

Google Ads

An online advertising platform we use to promote our clients products and services on Google Search, YouTube, and other sites across the web.

Google Tag Manager

A tag management tool that allows us to manage and deploy analytics and marketing tags on clients websites.

Data Studio

It’s a tool from Google we use to build informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports, to present insights to stakeholders.

Meta Business Manager

An ad management tool for creating, tracking and optimizing ads on Facebook, Instagram, Messenger or Audience Network.

Linkedin Campaign Manager

An ad management tool for creating, evaluating and optimizing the performance of LinkedIn ad campaigns.

Hotjar

A user behavior analytic service we use to record the visitor’s interaction, collect heatmaps, create feedback surveys and session recordings on clients websites.

SEMrush

A tool suite we use for improving online visibility and discovering marketing insights for SEO, pay-per-click (PPC), social media, and content marketing campaigns

Slack

We use Slack for work and fun. It’s our go-to tool for maintaining sanity both in the office and remotely.

What do we offer?

Learning & development

In our bi-weekly one-on-one talks and quarterly 360 reviews, we discuss what’s good and what could be better.

Versatile projects

Our teams get to work on very interesting projects for renowned brands and clients from a range of industries.

Contributing to open source

Sharing is caring doesn’t only apply to chocolate.

Educational budget

If you’re eager to learn, we’re eager to help. Every employee receives an educational budget.

Paid language courses

Paid language courses help our employees master the English language.

Doing a career switch

We don’t have a sorting hat to tell you where you belong, but we will support your career switch from one job position to another.

Traveling on business

Having clients all over the world means our employees sometimes have to travel to and work from beautiful locations.

Subsidized recreation

Stay in shape with a sponsored fitness membership of your choice.

Sponsored health checks

You know the old saying – the greatest wealth is health.

Working remotely

Office location? Anywhere. It’s all about flexibility.

Free power-ups

Snack on fruit, cookies, and nuts to keep your energy levels up.

Car and bike parking

Don’t let it get caught in the rain. We offer free parking for bicycles and subsidized car parking.

Flexible working hours

Tailor your working hours to fit your schedule.

Fun and games budget

Every team gets a monthly budget to hang out and do fun stuff.

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EXPLORE OUR WORK

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